Sales Engineer Panel Exercise

Customer Scenario Briefing

Customer scenario for the SAFE School Safety Platform demonstration.

K-12 Education School Safety

The Organization

A mid-sized suburban school district facing urgent safety challenges after a critical incident on campus.

Westfield Unified School District

Schools
12
Elementary, Middle & High
Students
8,500
Enrolled across all campuses
Staff
1,200
Teachers & administrators
Annual Budget
$180M
District operating budget

Trigger Event

Last semester, a student brought a firearm onto campus. The lockdown response took 8 minutes. Parents flooded the front office asking where their children were. The district could not answer in real-time.

Since the incident, the school board has demanded action. The Superintendent has been directed to present a comprehensive safety solution at the next board meeting.

"We need to show the board we're taking this seriously. Parents are losing trust, and we can't let this happen again." — Mark Smith, Director of Security

Key Stakeholders

The decision-making team and their roles in the evaluation process.

Dr. Paul Mitchell

Superintendent
Final budget authority. Reports to the school board. Needs to present a solution at the next board meeting.
Economic Buyer
MC

Mark Smith

Director of Security
Day-to-day owner of campus safety. Performance review tied to incident response metrics. Your internal champion.
Champion
SK

Steven Jones

IT Director
Manages existing systems (PowerSchool, cameras, network). Evaluates technical fit and integration requirements.
Technical Evaluator
SB

School Board

7 Members
Must approve any expenditure over $100K. Focused on liability reduction and parent confidence.
Final Approval

Current Challenges

The operational and safety gaps creating urgency for a solution.

Slow Lockdown Response

Current lockdown procedure takes 8 minutes from threat detection to full building secure. The average school shooting lasts 5 minutes.

8 min response vs 5 min incident = liability gap

No Real-Time Student Location

When a parent calls asking "where is my child?", the front office cannot answer. Student locations are only known at roll call.

Zero visibility during emergencies

Manual Visitor Management

Visitors sign a paper log. No ID verification. No badge printing. No real-time tracking of who is on campus.

3 minutes per visitor check-in

Siloed Systems

Cameras, SIS, access control, and visitor management are all separate. No unified dashboard. 5 logins, 0 visibility.

No data sharing between systems

Parent Trust Erosion

Since the incident, parent calls to the front office have increased 300%. Confidence in school safety is at an all-time low.

5 students transferred out this semester

Reporting Inefficiency

Safety reports take 12 hours to compile manually. The board wants real-time dashboards and analytics.

12 hours vs real-time analytics

Desired Business Outcomes

What success looks like for Westfield Unified after implementing a solution.

2-Minute Lockdown Response

Reduce lockdown response from 8 minutes to under 2 minutes through automated alerts and real-time location data.

Real-Time Student Visibility

Know the location of every student on campus at any moment. Answer parent inquiries in 3, not 30 minutes.

Proactive Threat Detection

AI-powered weapons detection at entry points. Identify threats before they enter the building, not after.

Unified Safety Dashboard

One platform for weapons detection, student tracking, visitor management, and analytics. Single pane of glass.

Why They're Evaluating Now

The converging pressures creating urgency for a decision.

1

Board Mandate

The school board has directed the Superintendent to present a comprehensive safety solution at the next meeting. Failure to act = public accountability.

2

Parent Pressure

Parent confidence is at an all-time low. 5 families have already transferred students. The PTA is organizing. Local media has picked up the story.

3

Liability Exposure

The 8-minute response time creates significant legal liability. The district's insurance carrier has flagged the gap and recommended immediate action.